VW True Life Costs
Interactive & Social
Ever wondered how much you’ll spend in a lifetime? It’s Unbelievable! So is the unbeatable value of a Volkswagen.
Whether it’s at the pump, in for a service or even at the scrap yard, Volkswagen’s holistic approach at the cost of ownership is eye popping. Cha ching! So for VW’s Unbelievable Value campaign we took a more holistic approach to how we look at the cost of living. We created a life calculator in the form of a 30ft miniature interactive model. Family, fun, holidays, food, home and of course automotive are all areas you decide on where you want to either splurge or reign it in. Once calculated, your results are presented back to you in a beautiful informative info-graphic for you to share with friends.
We created a multitude of stop frame animated assets that would toggle depending on how you configured the sliders.