Virgin Media Keep up
OOH, TVC, Digital
Richard Branson’s New Virgin Media Broadband is so fast the uk is saying bye bye to buffering. You could say its Usain Bolt fast.
As part of a $200M pitch for Virgin Media we were tasked with establishing them as the UK's largest and fastest internet provider. In keeping with Virgin's cheeky brand attitude, we came up with the strap line - Keep Up. The new brand positioning was then launched with a national campaign featuring Usain Bolt as Richard Branson.
For OOH & digital we created a matrix of executions which targeted different consumers with various different mindsets and internet needs.
Chief marketing officer: Nigel Gilbert Executive director: Jeff Dodds Advertising and sponsorship director: Richard Larcombe Creative directors: Howard Wilmott Mark Griffiths Simon Richings Creatives: Gary Anderson Tony Miller Sam Turk Paul Robbins Darren O'Beirne Neil Mcguirk Executive strategy director: Lucy Jameson Planning partner: Dom Boyd Managing partner: Xavier Rees