Work History

Freelance 2018 - Present

Mojo Supermarket - GCD (Meta), McCann - GCD (Microsoft), BBH - CD (Samsung), Johannes Leonardo - CD (VW), Apple - Writer (Values/Special Projects), RGA - CD (Samsung, Verizon), Elephant - Head of Copy (Apple, Xfinity), Hudson Rouge - Head of Digital (Lincoln), Stink Studios - CD (Casper)

Full-time 2005 - 2018

GCD/Writer - Virtue (Vice Media) 2016- '18
Senior Mgmt/Creative Director - Pulse Films (Vice Media) 2015- '16 Senior Writer - BBDO New York: 2014 - '15  Senior Writer - Droga5 Sydney: 2013 - '14  Senior Creative - Adam&Eve DDB:  2005 - '13
Intern - Face Magazine, Arena - 2004

Awarded Work                                                                         

ADLaM (MICROSOFT) - CANNES LION
GRAND PRIX | Design > Brand-building – Effectiveness
GRAND PRIX | Creative Business Transformation
GOLD | Brand Experience & Activation > Cultural Insight
GOLD | Industry Craft Typography > Brand & Communications
SILVER | Sustainable Development Goals – People
BRONZE | Creative Business Transformation – Customer Experience
BRONZE | Brand Experience & Activation
TITANIUM SHORTLIST
(The highest awarded campaign in Cannes 2023, according to Adage) 

ADLaM (MICROSOFT) - LIA
GRAND LIA | Digital
GOLD | Design - Use of Typography
GOLD | Digital - Corporate Purpose/Social Responsibility
GOLD | Transformative Business Impact - Customer Experience
SILVER | Transformative Business Impact - Brand Manifestation
SILVER | Evolution - CSR, DEI, Non-Profit, SDG

ANTHEM FOR ALL (MICROSOFT) - CREATIVE CIRCLE
GOLD | Digital – Best Conceptual Idea
GOLD | General – Best Innovation/Use of Technology
GOLD | Digital – Best User Experience
GOLD | Event/ Experience – Best Use of Technology
GOLD | Radio & Podcast Craft – Best Radio/Podcast Use of Music

ANTHEM FOR ALL (MICROSOFT) - CLIOS AWARD
SILVER | Digital/ Mobile & Social Media Craft – Music/Sound Design
BRONZE | Audio – Use of Technology
BRONZE | Audio Craft – Music
BRONZE | Digital/Mobile & Social Media Craft – User Experience
SHORTLIST | Design – Digital/ Mobile

ANTHEM FOR ALL (MICROSOFT) - ONE SHOW
MERIT | Interactive & Mobile Craft Audio Craft – Sound
MERIT | Music & Sound Craft – Use of Technology

ANTHEM FOR ALL (MICROSOFT) - ART DIRECTORS CLUB
MERIT | Digital Experiences – Responsive Environments
MERIT | Craft in Online / Mobile – Sound Design

ANTHEM FOR ALL (MICROSOFT) - LIA
SILVER | Radio & Audio
BRONZE | Radio & Audio
BRONZE | Innovation 

DAD (VW POLO)
BILL BERNBACH - Best Film of the year DDB Worldwide
SILVER - British Arrow Awards
GOLD - Epica Awards
GOLD - Viewer's Choice - Thinkbox                                                               
(Chosen by Craig Inglis, John Lewis CMO, as Thinkbox’s Top 3 favourite ads of all time)

TRUE LIFE COSTS (VW)
Platinum - Creativity International Awards
Silver - Cannes Lion
Gold - IAB Creative Showcase
Gold - One Show Interactive
Bronze - One Show Interactive

PEOPLES REVIEWER (VW TIGUAN)
Gold - One Show - Social

GTI PROJECT (VW GTI)
Gold - NYF Awards
Silver - IAB MIXX Awards
Gold - NMA
FWA Site of the Month
Gold - LIA Awards: Microsite
Bronze - LIA Awards: Online Games
Gold - NYF Awards

Some kind words...

Elaine Parke ECD Vice Media
Luke is an extraordinary talent and an exceptional collaborator. Bring him a germ of a direction and he will cultivate it into a powerful, emotional, cinematic work. 

Jeff Payne SVP Hudson Rouge
Do mere mortals have real superpowers? Funny you should ask – yes. Yes, indeed they do! Luke’s intrinsic ability to leverage his deep understanding of the modern zeitgeist, his relationships with other like-minded creators, along with his own creative muscle make him a powerful force. Being able to pull off the kind of stellar work he does, while being so humble and easy to work with is extraordinary. His tireless work ethic and friendly personality not only make him a pleasure to work with but also an extremely valuable creative team member. I’m looking forward to the day when we can collaborate with him again. But he's always booked!

Cam Blackley CCO at M&C Saatchi - (Managed Luke at Droga5) I worked with Luke at Droga5 in Sydney, he was a top talent, self-sufficient and a good bloke. This combination was so potent that he was poached right from under our noses. The fact that this annoyed our ECD at the time to the point of red-faced fury is a sure sign he'd be a great addition to any team. 

Matt Ross CCO at King James (Managed Luke at Adam&EveDDB) Mr Flynn is a wired, passionate and extremely intelligent creative. Driven and ambitious, his path to the top is assured. It is just a question of who is lucky enough to be a part of getting him there. His knowledge of and aptitude for advertising, through-the-line, is a rarity in our industry. And he has the surname of Tron's founder... just saying.

Ete Davies CEO Engine (Managed Luke at Adam&EveDDB)
The list of Honours and Awards, speak volumes about Luke’s proven ability for great creative ideas, that span across channel. He’s passionate, intelligent, insightful, dedicated and extremely hardworking. Luke always seeks to solve problems; challenging apathy and defeatist attitudes. He’s a great team player – often helping other team members and even taking on some responsibilities/tasks in order to support the team. Above all, he has a great sense of humour - I look forward to working with him again.

Dan Ng Group Strategy Director at Droga5 NY (Managed Luke at DDB London) Luke tackles the tough problems in creative briefs with big ideas and heaps of craft. As a result, his work - like The GTI Project - always delivers above expectations.

Chiara Sambonet Planning Director at AKQA (Managed Luke at DDB London) For me Luke is like a 'creative samurai'. He has an immense belief and respect for ideas and he always puts himself on the line, never spares himself in the pursuit of the best ones. Working with him makes you feel that you are doing something higher. Unlike a samurai he's great fun to be around and have excellent relationships with all the people he works with. 

Matt Bundy Head of Marketing at Paramount UK (Managed Luke at DDB London)Luke is a top class creative, combining hard work and dedication with ideas that constantly surprise account teams with a fresh approach. His work answers the brief whilst pushing the boundaries of client expectations in the right direction. I would recommend him for any role and would take him with me to work alongside me in future roles if I could.

PITCHES WON

2016 Vice - Unilever - 8M

2011 Adam&EveDDB - Virgin Media - 200M

2010 DDB London - Felix - 60M

2007 TribalDDB - Captain Morgans Rum - 40M

PUBLISHED WRITING
Computer Arts Magazine - PROFITABLE PARTNERSHIPS
Computer Arts Magazine - BRIEF ENCOUNTER/GTI PROJECT