Casper Campaign
TV, PRINT & SOCIAL
Creative to help the world’s favorite sleep brand stand
out in the tired crowded wall of same.
Casper originated the mattress-in-a-box business that changed how many consumers think about sleep. But it wasn't long after that before the market was suddenly flush with competitors all clamoring over each other to build share.
Adding to the noise was the fact that the mattress market was Besieged with fake reviews, affiliate marketing schemes, and opinion pieces of dubious origin. For our first campaign engagement, Casper asked us to concept a social media campaign that elevated the reviews and recommendations conversation to a different place.
You know who won’t ever lie to you? Baby animals.
Boasting over 30 cut downs featuring many individual animals as well as a variety of different supercuts, the ensuing campaign — titled "Baby Animals" — was built for maximum impact, testability, and performance on all social channels.
On launch, the campaign generated a 9.5x lift in engagement, a 6x lift in social-driven site traffic, and a 20% lift in conversion. Our animals performed so well, in fact, that they earned themselves a broadcast run (which is still ongoing) as well as two more sets of spots featuring new, even fluffier, talent. "Animals 2.0" also featured another 30+ cutdowns for social.