VW Polo Daughter
TV, PRINT, SOCIAL
German Engineering and affordability aren’t your typical tear jerking selling points. But when your mood film makes the clients cry, you know you’re onto something special.
My sister Lucy was prone to the odd scrape growing up, so when my parents had to buy her first car, there was only one option in their minds. It’s the ultimate torture test for most parents, especially those typically overprotective fathers.
In fact the unquestionable build quality and affordability of the VW Polo made it the car of choice for many an overprotective father.
‘It’s a universal truth, wrapped up undeniably and beautifully in the Volkswagen proposition and wonderfully executed. I can’t confirm or deny whether I shed a tear’ . Kirsten Stagg - Head of VW Marketing.
Agency: A&E DDB UK Executive Creative Director: Jeremy Craigen Copywriter: Luke Flynn, Tom Chancellor Art Director: Luke Flynn, Tom Chancellor Producer: Natalie Hill / Sarah Browell Business Director: Paul Billingsley Account Director: Josh Davoren Senior Account Manager: Harriet Bates Planner: Tom Lloyd Media Agency: Mediacom Media Planner: Richard Beecroft Production Company: Pulse Director: Thirtytwo (Will Lovelace and Dylan Southern) DOP: Martin Ruhe Producer: Mark Harbour Audio Post Production: Wave (Jack Sedgewick) Post Production: Framestore (Oliver Bersey) Clients: Kirsten Stagg (Head of Volkswagen Marketing)