Samsung S8 Ultra Tab
TV, EDITORIAL, PRINT & SOCIAL
For the global launch of Samsung’s largest tablet ever, the new Tab S8 Ultra, we pushed beyond the edge of possibility.
Samsung is a brand that isn’t afraid of trying new things and taking technology to new places through innovation. The S8 Ultra Tab is the perfect embodiment of this. It redefines and pushes past what everyone believes to be possible. Not just because it’s their largest tab ever, but because it’s also unbelievably lightweight and strong.
For our global launch spot, we encapsulated this notion by redefining what’s possible with work and play in everyday scenarios.
As part of the launch campaign, we also produced a launch informational film that dove deeper into some of the more granular technical specifications.
Credits
Agency: BBH USA
Executive Producer: Michael Petrucelly
Producer: Cristina Flores Serrano
Creative Directors: Christiano Abrahao & Luke Flynn
Account Director: Cam Thomas
Production Company
Production Company: Smuggler (NY)
Director: Rubberband
Executive Producer: Sue Yeon Anh
Editorial: Final Cut
Editor: Jeff Buchanan
Colour: Company 3
VFX
VFX: The Mill
Creative Director: Andrew Pellicer
VFX Supervisor: Lester Brown
Deputy Head of Production:Sumer ZuberiExecutive Producer: Adam Reeb
Senior Producer: Rachel Burke
Assistant Producer: Allison Hemingway
2D Lead Artists: Andrew Pellicer, Jamie Beckwith
3D Lead Artist: Naotaka Minami
2D Artists: Aleksandar Djordjevic, Ant Walsham, Christine Peterson Eldon Snelgrove, Justin Keil, Becky Porter, Alex Koester, Dan Giraldo, Pranay Ambolkar, Abhishek Jain, Aditya Prasad Panda, Adwait Atul Page, Bandaru Shiva, Bhushan Thakur, Chatta Ravikumar, Chetan Shelar, Guthikonda Venkateswara Rao, Jijo Joseph, Mike Roy, Nilesh Patil, Nithin Babu, Paramita Roy, Rajan Kumar, Rohan Sarkar, Sachin Ranaware, Sagar Gawande, Satya Prasad Katta, Saurabh Patankar, Shraddha Sharma, Vishvajeet Kocharekar, Will Fisher
3D Artists: Jason Dunn, Matthew Choy, Greg Mawicke, Jared Broddle, Michael Sime, Adam Carroll, Atsuki Hirose, Balamurugan-l, Mari Chung, Matthew Bell, Aatish Ranjan1, Pankaj Suhas Theek, Roger Kupelian Santosh Ambre Sathyaraj A Showber Shadik Vivek Shedge
Designers: Greg Park, Greg Rubner, Kyle Romaneck, Anastasia Skrebneva