Old Blue Last

Product Launch

What you see is what you get. Why make beer any more complicated in a category already overloaded with BS.

Years ago, Vice acquired a Pub in East London's Shoreditch. In a collaboration with AB-InBev we decided to create our very own beer. We were tasked with launching the beer on Viceland In typical Viceland - what you see is what you get Vernacular.

Agency Credit: Vice/Virtue

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