Old Blue Last
Product Launch
What you see is what you get. Why make beer any more complicated in a category already overloaded with BS.
Years ago, Vice acquired a Pub in East London's Shoreditch. In a collaboration with AB-InBev we decided to create our very own beer. We were tasked with launching the beer on Viceland In typical Viceland - what you see is what you get Vernacular.
Agency Credit: Vice/Virtue